Know the Differences 

The Difference Between Business Models versus Business Strategy  Why two companies with the same business model see different results.   The mainstream business press often conflates business strategies with business models.  For example, a company like Kickstarter or Amazon will be held up as a new economy company employing a unique business model, when both companies have simply updated existing business models for the digital era. Where companies like Kickstarter and Amazon beat the competition is in their strategies, not their business models.  Read more...

The Difference Between Mission, Vision, Initatives and Goals -  In working with main company we have ran into a common problem that most organizations have when they engage in strategic planning – that is, confusion (or agreement) about what individual terms mean.  For example, what’s the difference between a mission and a vision? Or what’s the difference between an opportunity and an initiative?  Or how is a goal different from a tactic? Different people have different definitions—which is why there’s so much confusion about what each terms means. Read more...

The Difference Between a Business Plan and a Strategic Plan -  While a strategic plan is a type of business plan, there are several important distinctions between the two types that are worth noting.   Read more...

The Difference Between a Strategic Plan and Tactics – Quite often, people confuse strategy and tactics and think the two terms are interchangeable in strategic planning, but they’re not. According to strategy guru Michael Porter, “Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.” Read more...

The Difference Between Marketing and Growth - We find that the word marketing is burdened with a tremendous volume of confusion. For some, marketing is branding, while others view marketing merely as sales or growth.  Still others simply lump anything that has to do with getting and keeping customers into one big marketing bucket. Adding to the confusion is the current emphasis on the word growth and its leaner cousin – growth hacking. It really matters that everyone agree on the definition of marketing, but we do think it’s important that you understand the difference between marketing and growth and the important role each plays in building a business.  Read more...