Business creativity is what keeps businesses alive and thriving in this economy — and through the next. It is a thinking skill that all workers possess but few find the wherewithal to use.
Why? Because after we go to school, most of us believe that creativity is an art form that belongs to someone else. This is a sad state for our world. Because we need business creativity and we need more of it — now.
Creativity Allows You to Think Outside the Box
What happens, even to entrepreneurs inspired by shiny new ideas, is that we quickly establish rules in our businesses, that if not adjusted on occasion, cause us to suffocate. Our minds become numb and our actions go on autopilot. Creativity is the only thing that not only will allow us to think outside the box but will allow us to breathe outside the box — and deeply.